Social Media Illustrations
A Fresh Coat of Twitter Paint
German age rating institution USK visually enhanced their Social Media campaigns with illustrations tailored to monthly gaming-related editorials.
The Objective
To create engaing Social Media content, the USK created monthly editorial campaigns revolving around Youth Protection as well as seasonal topics. Original illustrations accompanied the central threads or special occasions.
The Execution
Important release dates, New Year’s wishes or a thread about parental controls in gaming systems: Each subject received a distinct style with its own visual elements, while still maintaining an overarching style compatibility.